Our Belief:

People shouldn’t have to think this hard to eat.

But every week, millions walk into a grocery store and do the same calculation: What can I afford to put back?

That’s not normal. And it’s not inevitable.

Food is essential. So the system should act like it.

We’re building Universal Grocery Coverage. A world where essential groceries are covered—automatically—so checkout trends towards cost free.

No hoops. No judgment.
Just coverage.

Because the best products don’t ask you to work harder.
They make life easier—quietly, consistently, every day.

Here’s what “coverage” means:

• You don’t need perfect timing

• You don’t have to be defined by your circumstances

• You don’t need to choose between food and everything else
  

We’ll start where it matters: the basket. The checkout. The weekly trip.
And we’ll keep going until the phrase “I can’t afford groceries” feels as unacceptable as “I can’t get medical care.”

That’s the promise.
That’s the work.


That’s Nourishe.